🎙️ Stable Connections – The KEBO Podcast

In the first episode, our colleague Daniel Heimbach (Head of Sales) and host of the podcast talks to his colleague Marvin List about "Sales 4.0".

What role do digital tools, AI and platforms like LinkedIn play in everyday sales – and what remains just as important as ever?

Here are a few key takeaways from the conversation:

  • Digital tools and AI can significantly boost efficiency in sales preparation and research.
  • Platforms like LinkedIn have become indispensable channels for communication and networking.
    At the same time, one thing remains crucial: sales is, and always will be, a business between people.

👉 As Marvin puts it in the podcast: "Approaching the customer directly – that will always be there."

Episode 1:
What role do digital tools, AI and platforms like LinkedIn play in everyday sales?

Can sugar become a key raw material for the chemical industry?

In the second episode, our host and Sales Manager Daniel Heimbach talks to industry expert Arvind Chudasama about the role of sugar as a potential key raw material for bio-based plastics, chemicals and sustainable industrial processes.

The conversation explores the opportunities and challenges of industrial biotechnology – from major international projects to questions of economic viability and regulatory frameworks.

Here are a few key takeaways from the episode:

  • Sugar-based raw materials could play an important role in reducing dependence on fossil resources.
  • Scaling innovative technologies from pilot projects to industrial production remains a major challenge.
  • Economic viability and regulatory frameworks are decisive factors for wider market penetration.

Episode 2:
Sugar as a key raw material for bio-based plastics, chemicals and sustainable industrial processes?

👉 According to Arvind Chudasama, sugar mills could become the "platforms of the next industrial revolution".

What Should Marketing Actually Deliver Today?

In the third episode, our host and Head of Sales, Daniel Heimbach, talks to Stephanie Wedehase from KEBO and Tobias Voigt from Markenmut AG about the changes taking place in B2B marketing and how a specialist chemicals company with a 100-year history is continuing to evolve its communications.

The conversation covers everything from positioning and brand development to collaboration between marketing and sales, as well as new technologies and AI. The focus is not on following every new trend, but on creating structures that fit KEBO, its markets and its customers.

Here are some key takeaways from the episode:

  • Customers are increasingly finding information independently through new digital channels and AI systems.
  • This makes visibility and discoverability important responsibilities for marketing.
  • Positioning does not start with individual communications activities or tools. It needs to fit the company and be understood and embraced internally.
  • Marketing, sales and other areas of the business need to work together to turn individual activities into a functioning system.
  • AI and new technologies can support this system. However, understanding markets and customer needs remains crucial.

Episode 3:
How are strategic marketing, new technologies and AI changing B2B marketing?

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